needs to be more than just an electronic "Yellow Page" advertisement.
It must be a place where prospective customers can get detailed information about your
tours and services, read each itinerary, learn about what makes your company special,
and most importantly, request brochures, catalogs, and make reservations!
If your customers can't interact with your web site, you will lose business to your
competitors who do provide detailed tour information and on-line purchasing opportunities.
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