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General Topics |
- Summary
- Design Expertise
- Our Service Is Cost Effective
- Industry Experience
- E-Commerce
- Our Application Service Provider Business (ASP) Model
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Summary: DataWeb Dynamics has developed a powerful Internet solution for the packaged travel industry. Our service
combines a custom web site designed for your business with web site administration software, called WebArc. WebArc
allows you to input itineraries, feature lists, schedule departure dates, build custom packages, monitor your web
site's activity and much more. Ultimately, WebArc gives you complete control over virtually every detail on your
web site.
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Design Expertise:
- We employ a staff of talented graphic designers that work with tour and motorcoach operators everyday.
- We have an extensive library of travel photography. We have recently invested in even more images of travel
destinations, students and youth activities (for custom student/youth travel) and people.
- Your web site can be designed into separate sub-web sites to target different audiences. For example, a separate
sub-web site area for retail travel packages, a separate sub-web site for student travel, a separate sub-web site
for charter operators and a separate sub-web site for custom groups. Each sub-web site can have graphics that
target a specific market. Why? Because an average high school band director doesn't care about a tour to Palm
Springs and your average mature traveler isn't interested in a student tour to Orlando.
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Cost Effective: Our Application Service Provider (ASP) business model is cost-effective. Unlike conventional web design
companies who charge large up-front development fees and then go away, we provide a service for which we bill a
monthly service fee. We want to be your partner in marketing your tours on the Internet for a long, long time.
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Experience:
- We have decades of experience in the tour, motorcoach and travel industries.
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E-Commerce:
- Our technology lays the groundwork for eCommerce.
- Our solution provides for transaction processing over secure connections if desired.
- WebArc automatically builds a customer database as brochures, catalogs and information are requested over the web
and as reservations are processed.
- This customer database can be used to market directly to these customers via email newsletters and marketing
campaigns.
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Internet marketing Analysis: The beauty of Internet marketing is the ability to collect and analyze the surfing patterns of your customers and
visitors. WebArc has reporting capabilities on virtually every web page visited. Running totals of each travel
package viewed is stored. Each itinerary page viewed is stored. Even each page of marketing copy viewed and
general information pages viewed are counted for analysis. A snapshot of this data is then periodically stored. A
report is available to view the activity over time. This data can be used for trend analysis.
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